![]() ![]() The company’s iconic Googie-style architecture, cool, sky blue roofs and walk-up windows were soon dotted across the state. The first Fosters Freeze set the tone for its subsequent 71 years of operation. He would sling shakes, malts, burgers and fries, and – what would become his signature – soft serve ice cream – to the suburban neighbourhood. In these relatively early days of modern California, a man named George Foster set up shop in the Los Angeles area of Inglewood. California was developing, but was still bereft of national sports teams as it awaited the arrival of baseball clubs from New York – the Dodgers and the Giants – which would relocate in 1957. ![]() Native-born Californians would, over the next decade, become the dominant demographic for the first time in the state’s history. Hollywood was booming, but would soon be thrust into a dark age overshadowed by the infamous blacklists stemming from the fear of Communism. Its population was nearing 10 million and it was beginning to find its feet as one of the primary agricultural producers in the country. In 1946, California had been a member of the United States for only 96 years. Brittany Golob reports on the Californian icon With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Talking Brands, a tasting event with Transform magazine.Brand Excellence in the Gulf States: A Middle East Brand Summit Event.2018 Transform Webinar: The art of brand differentiation. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |